How Gen Z Is Redefining the Workplace in Pakistan 

The workplace in Pakistan is undergoing a seismic shift, driven by the bold, tech-savvy, and purpose-driven Gen Z. Born into a world of smartphones, high-speed internet, and social media, this generation has never known life without instant connectivity. While their attention spans may average just 8 seconds, their ability to multitask and process diverse streams of information simultaneously is unparalleled. Beyond their digital prowess, they bring a fresh set of priorities and values that are reshaping what it means to work in the modern era.

From prioritizing meaningful work to championing diversity, Gen Z is transforming workplaces across Pakistan into spaces that align with their ideals. Their expectations are challenging traditional norms and creating opportunities for innovation in how companies attract, engage, and retain talent. 

Did you know that 74% of Gen Z workers globally seek purpose-driven jobs over higher salaries? 

Diversity and Inclusion

Are a Must:

Creating Inclusive Workspaces 

This generation thrives in environments where diversity is celebrated and inclusion is a lived value. In Pakistan, this extends to promoting gender equality, religious harmony, and regional representation in the workplace. A striking 75% of Gen Z employees globally consider diversity and inclusion critical factors when choosing an employer.

Actionable Tip: Implement mentorship programs that connect employees from diverse backgrounds, fostering inclusivity and professional growth across Pakistan’s varied demographics. 

Feedback Over Formality:

The Need for Continuous Communication 

Annual performance reviews feel outdated to a generation that craves real-time feedback. About 60% of Gen Z workers globally prefer frequent check-ins with managers, valuing open communication and opportunities for growth. In Pakistan, startups and tech firms are leading the way in adopting continuous feedback models.

Pakistani companies like Careem have embraced regular feedback systems, fostering a collaborative and open workplace culture.

Mental Health Is a Priority:

Addressing Well-Being 

Mental well-being isn’t just personal it’s professional. With 46% of Gen Z workers globally leaving jobs due to mental health concerns, it’s clear they expect workplaces to prioritize employee wellness. In Pakistan, where mental health remains a stigmatized issue, forward-thinking companies are taking steps to address this gap. 

Initiatives like Sehat Kahani and Aman Health focus on mental health support, setting a precedent for others to follow. 

Job Loyalty? Not So Much:

Navigating Career Fluidity 

Gen Z approaches jobs as stepping stones rather than lifelong commitments. Over half 54% globally of this generation anticipates switching roles within two years if a better opportunity arises. In Pakistan, this trend is evident in the rapid growth of freelancing and gig economy platforms like Upwork and Fiverr.

Some employers may worry this trend increases turnover costs. However, retention strategies like career development programs can mitigate this risk. 

How Employers in Pakistan Can Adapt to Gen Z’s Expectations?

Show Purpose in Every Role:

Communicate Impact 

Communicate the organization’s mission and its societal impact. Employees who see the purpose behind their work are more likely to stay motivated and loyal. For example, create internal initiatives where employees can contribute to community projects aligned with your company’s mission, such as outreach programs for education or sustainability.

Offer Flexibility and Balance:

Essentials for Modern Work 

Flexible schedules, hybrid work models, and comprehensive wellness benefits are no longer perks—they’re essentials. Use tools like Slack or Microsoft Teams to facilitate remote work while maintaining team connectivity. In Pakistan’s congested urban areas, remote work also helps reduce commute-related stress.

Commit to Diversity:

Foster Inclusive Practices 

Build an inclusive workplace with diverse hiring practices, employee resource groups, and clear policies that promote equity. Companies like Engro and Unilever Pakistan have been at the forefront of promoting gender and regional diversity in their leadership.

Foster a Feedback Culture:

Continuous Improvement

Replace rigid annual reviews with continuous feedback loops. Use platforms like Lattice or 15Five to ensure employees receive

actionable feedback regularly. This approach aligns with

Gen Z’s preference for dynamic and collaborative

workplaces.

Prioritize Mental Health:

Support Systems

Invest in mental health resources like counseling services, mindfulness programs, and workplace support systems. Apps like Oladoc can be leveraged to provide mental health support as part of employee benefits.

Focus on Retention:

Engage and Develop:

Replace rigid annual reviews with continuous feedback loops. Use platforms like Lattice or 15Five to ensure employees receive actionable feedback regularly. This approach aligns with Gen Z’s preference for dynamic and collaborative workplaces.



The Future of Work in Pakistan Starts Now 

Gen Z is more than just another generation—they are the architects of Work 2.0. By prioritizing purpose, flexibility, and inclusivity, they’re redefining what it means to thrive in the workplace. For employers in Pakistan, this shift isn’t a challenge; it’s an opportunity to build workplaces that are not only future-proof but also deeply human.



How is your workplace adapting to the needs of Gen Z? What changes have you noticed in your work environment?